2003 OVERVIEW
WindowAlert was founded in 2003 based on the invention of a new, ultraviolet-reflective window decal. Birds can see ultraviolet light, but humans cannot.

Today the company is committed to the preservation and enhancement of wild bird populations throughout North America.

WindowAlert has been featured on local television, in magazine articles, and in over 175 newspapers throughout the country.

2007 NATIONAL AWARD
People for the Ethical Treatment of Animals (PETA) awarded WindowAlert the 2007 National Proggy Award: Best Humane Wildlife Innovation.

In 2007, WindowAlert also expanded its product line by offering a variety of wild bird products on its website.

2009 LANDMARK STUDY
In June of 2009, Dr. Daniel Klem Jr., a Sarkis Acopian Professor of Ornithology and Conservation Biology at Muhlenberg College, published his landmark study in The Wilson Journal of Ornithology on methods for preventing bird strikes on windows. Dr. Klem is considered by many to be the world's foremost authority on wild bird fatalities. Klem's study was multi-year, rigorous, and scientific in nature. The study involved WindowAlert decals specifically and proved, in conservative terms, the effectiveness of WindowAlert decals. You may read the report here: Report


--------------------------------------------------------------------------------------------------------------------


NATIONAL NEWS RELEASE 2004

BEND, OR, Oct. 6 /PRNewswire/ -- Wild songbirds will enjoy a safer migration across North America this year with the invention of a new decal designed to prevent songbirds from striking windows.

WindowAlert has developed a static-cling decal that can be applied to windows. The decal contains a component that brilliantly reflects ultraviolet sunlight. This ultraviolet light is invisible to humans, but glows brilliantly for birds. The decals may be purchased at over 500 bird hobbyist stores across the country or online at www.WindowAlert.com.

“Humans don’t notice our decals, but birds are seeing a red stoplight,” says company founder, Spencer Schock. Schock was moved to develop the decals because birds were striking his office windows and dying.

Wyoming-based Western EcoSystems Technology estimates that 98 million birds are killed annually in the U.S. when colliding with windows. This statistic is based on an estimated one bird fatality per house in the U.S.

WindowAlert is helping to stem the loss by exploiting the keen vision of birds. Birds enjoy vision that is far superior to human vision according to Schock, a longtime bird enthusiast.

For example, both humans and birds have photoreceptive cones in the retina located at the back of the eye. These cones allow the eye to process color light. Humans have three cone types that are sensitive to red, green, or blue light; this is called trichromatic color vision. Birds enjoy a fourth cone or tetrachromatic color vision. This fourth cone expands the visible light spectrum for birds allowing them to see ultraviolet light frequencies.

“Birds fly fast in varying light conditions,” says Schock. “This is a dangerous activity; you might hit something. To meet the demands of flight, birds have evolved such that their eyesight is remarkably keen. Our decals take advantage of this evolutionary characteristic.”